Making a future-ready school, future-ready.

Kristin is a renowned private co-ed school on Auckland's North Shore. Having recently celebrated 50 years, it was an opportune time to refresh the brand narrative and identity to better represent who the school is today, and carry it forward for the next 50 years.

Kristin has always been heralded as innovative and pioneering, and while the school was known for its impressive academic results, the real difference was its progressive approach to student growth. Their holistic environment sees the whole child, and uncovers strengths and passions to be nurtured and developed, so that they can reach their full potential.

In collaboration with Milk design, a brand strategy was developed, with a core essence of Wholehearted Progress that captured the unique approach and future-ready philosophy. In close collaboration with the school community, we pulled apart Kristin's differences and strengths, and developed a solid framework to align leadership, teachers, families, and the wider school community. A brand narrative and brand voice was developed to articulate who the school is today, and to ready itself for the future.